19Dec 2018

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Search Engine Optimization

What is Search Engine Optimization ?

Search Engine Optimization or SEO is the practice that aims to improve a website’s ranking for explicit keywords in the search engines. SEO is strongly controlled by the quality, frequency and quality of content. Not solely can search engines favour your net site, but others will choose to link in to your content, causing a estimable referrer for your brand.

In order to maintain dependable rankings for keywords related to your website, it’s essential to understand the ground-laying facts behind search engine optimization and how websites are ranked.

The ultimate goal of optimization is to be at the top of any search engine listing from an enquiry.

SEO Techniques

There are 2 techniques of SEO and they are:

  1. On-Page Optimization: It Is achieved as a result of making changes to the HTML code, content and structure of a website, in order to ensure it is more accessible for search engines, and by extension, easier for users to find.

There are divers element thoughts of whereas applying on-page optimization to the web site, these are as follows:

  • Website content: The website content must be new, fresh and authentic, by considering the true fact that “Content is the King”, so content should not be copied from internet and other websites.

  • Page URL: If you are using a blogging tool or content management system (CMS), the URL is generated from the page title, so using the key phrase in the page title ought to make sure that it’s within the address furthermore.

  • Pictures: Images that are being used in the website must relate to the website content. You should know that every picture you upload to your website will definitely have a file name.

  • Page Title: The page title displays at the top of a user’s browser and ought be able to tell the user (and the search engine spiders, of course) what the main theme of the page is. The page title is normally limited to seventy-one characters (including spaces).

  • Meta Description: Meta-descriptions are HTML tags used to describe what the page contains. They are normally not seen by user and are usually written for the search engine.

  1. Off-Page Optimization:
  2. Unlike on-page SEO that deals with the ranking factors on a website, Off-page SEO refers to the rankings factors that search engines consider that occur off the specific website. They include domain and link authority, social media platforms, even personalized search results.

You typically have less control over off-page ranking factors as most off-page SEO occurs, well, off your website. Links are vital to your Off-Page SEO strategy and you should strive to earn links from respected and trusted websites.

Benefits of SEO

Search Engine Optimization is capable of providing you a strategic edge over your competitors in that it provides three majors ways:

  • By trying to improve the volume of traffic to the website by optimizing the relevance of the results of the search

  • By more accurate targeting to the specific enquires.

  • Increases your revenue.

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