09Jan 2019

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The Future of Digital Marketing

INTRODUCTION

Based on precise facts, the internet is a global network of interconnected networks. This includes a million of corporate, government, organizational, and private networks. Each computer, cell phone, or other networked device can send and receive data in the form of e-mail or other digital files over the net. In Digital Marketing, we put a stop to capitalizing the word internet. By Wired Magazine’s suggestion, we agree that the internet is not a place (requiring a proper noun’s capitalization) but a medium, same as radio and television.

Digital Marketing is only one part of an organization’s e-business activities.

Digital Marketing is the use of information and technology for the marketing activity, and the processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Otherwise we can say that eMarketing is the result of information technology applied to traditional marketing.

Plenty of other thrilling new opportunities lie ahead, but companies move with caution, watching the results of every goal, strategy, and tactic for signs of effectiveness. Demanding consumers jump on solution that saves them time. In the following sections, we describe several crucial trends that will further gain preference in the nearest future of Digital Marketing.

CONTENT MARKETING

Practically, the era of generic and traditional marketing is long gone.

Content marketing is simply a strategy that involves making available and publishing content on Web sites and in social media. This is an interesting flow, in which companies are organizing themselves as media publishers online.

The update is that marketers now utilize digital content as inbound marketing that attracts clients and prospects. It involves having content available to inform, entertain, and engage users when they seek the company; and most internet users in both “business-to-business” and “business-to-consumer” markets do searches and come across this material when shopping.

For example, instead of placing a banner ad that might receive as little as 0.5% click through, Will it Blend? created video content that entertained, engaged, and enticed users to visit the company’ site to learn more.

All owned media may be considered content marketing.

However, now many marketers see themselves as publishers online and organize internally to include a content manager and staff with journalism or multimedia production experience.

This is important and the largest expense, because content needs to be fresh online.

There are way too many companies with Web sites having obsolete contents, Facebook pages, and infrequent posts on blogs and Twitter.

Companies receive revenue when users click on a book or other product available on its blog or other social media platform and subsequently purchase it on Amazon.

Therefore, content needs to be engaging, entertaining, and related to the brand.

MOBILE ADVERTISING

Mobile marketing is the marketing communication between a brand and its clients by utilizing a mobile device. Digital Marketers utilize mobile devices as a plus channel to deliver a message, merchandise, promote, build and maintain customer relationships.

A mobile phone is any handheld, battery-powered, portable, pocket-sized electronic device that enables people to make phone calls and send data (voice, images, text).

Digital Marketers also have an additional marketing division to communicate with on diverse platforms.

Let’s see a few Benefits of Mobile Marketing

  • Immediacy: You don’t have to wait on a customer to acknowledge a message once they are at work, on their computer or away from the office. No matter where a (potential) client is, if they have their cellphone with them (and chances are, they do), mobile marketing will definitely reach them.

  • All they need do is click and engage.

  • Personal: Reaching a consumer in their personal space requires tact, intelligence and good timing.

  • Wherever intimacy is involved, trust and respect are crucial. An unobtrusive, custom and highly targeted message may be very successful.

  • Two-way Dialogue: You may interact between customer and brand very straightforward using mobile web, SMS, email, phone calls and more.

  • Clients are not just there to sell to, but also to build a relationship with.

  • Instantaneous and Affordable: Sending bulk SMS campaigns, for example, is very quick – if not immediate. Also, compared to many traditional marketing tactics, mobile marketing is very affordable.

THERE IS NO ALTERNATIVE TO CREATIVITY

  • Marketing Public Relations (MPR)

This includes brand related activities and nonpaid, third-party media coverage to positively influence target markets.

Thus, MPR is the marketing department’s portion of PR directed to the firm’s customers and prospects in order to build awareness and positive attitudes about its brands. Every organization, company, individual, or brand Web site is an MPR tool because it serves primarily as an electronic brochure, including current product and company information.

Several benefits come with using the net for publishing product information:

  • First, the Web is a low-cost alternative to paper brochures or press releases sent in overnight mail.

  • Second, product information is often updated in company databases, so Web page content can be updated more easily.

  • Finally, the Web can reach new prospects who are searching for particular products (inbound marketing).

  • Web Site Landing Pages

A landing page is a special page that appears after a user clicks on a link associated with a Web site.

For example, if a user does a branded search for something like “Dell laptops,” they will likely see the link to Dell.com/laptops, not the home page.

And below that in the Google search engine results page will be a series of other links, such as “Official Dell Coupons,” “Bookmark Our Black Friday Site,” “Small Office Laptop Deals,” and more.

Each of these links takes the user to a specific landing page appropriate to the headline.

USERS OBJECTION TO INTRUSION INTO PRIVATE SPACE

It is obvious that personal profile has to be done by tracking the client activities on the net , and in a sense , it’s an intrusion into privacy.

User defined Digital Marketing campaign will make people conscious of the fact that their activities are being monitored by Digital Marketing companies. Experts are concerned that it may be a matter to consider in the future. Clients may disagree, and legislation will have to take needful agendas to control the same.

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